7 Steps to Building High-Converting Consumer Flows

Learn how sales and marketing teams are supercharging growth with Zapier + Apify. In this live session, we’ll demo real-world web scraping use cases that can transform your prospecting, content, and brand strategy. Registrants will also receive free access to ready-to-use Zapier + Apify templates to get started instantly.

In this webinar, we’ll cover:

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  Real-time lead validation

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  Custom campaign strategies

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  Omnichannel targeting at scale

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  24/7 campaign monitoring

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  Compliance-first execution

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  Ongoing strategic consulting

The journey from curiosity to conversion involves a series of key interactions—known as touchpoints—such as ad impressions, social media engagement, email opens, and landing page visits. Accurately mapping these touchpoints allows brands to anticipate behavior and create a seamless experience at each stage.

• Awareness (e.g., social ad, email campaign)
• Consideration (e.g., clicking through to a landing page, visiting comparison sites)
• Decision (e.g., submitting a lead form or making a purchase)

Use tools like CRM data, Google Analytics, heatmaps, and session recordings to visualize the path and identify friction points. Brands that invest in journey mapping report significantly higher satisfaction and conversion rates.

Meet our speakers

Jeff Valentino

VP of Business and Corporate Development

Jeff leads all Product Marketing functions from messaging and positioning; competitive intel; go-to-market; sales enablement; and more!

Garrett McFarland

VP of Business and Corporate Development

Garrett also leads all Product Marketing functions from messaging and positioning; competitive intel; go-to-market; sales enablement; and more!