From Inbox to Sale: A Holistic Approach to Email Marketing

Email still delivers the highest ROAS of any digital channel. Yet most brands leave performance on the table by treating it as a standalone tactic instead of a revenue engine. In this on-demand session, Madrivo and ZeroBounce break down how leading brands use email strategically, from list quality and deliverability to creative, targeting, and full-funnel conversion. This isn’t theory. It’s a practical look at what actually drives revenue.

In this webinar, we’ll cover:

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  Why email consistently outperforms paid search, social, and programmatic for ROAS

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  How to identify and build high-value consumer profiles that convert

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  Proven methods for validating leads and protecting list quality

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  Best practices for improving deliverability and inbox placement

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  How to create email creative that earns clicks and drives action

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  Ways to connect email with landing pages and sales flows to increase conversions

Modern email success isn’t about volume. It’s about precision. Brands that invest in clean data, strong deliverability, and integrated conversion paths see higher engagement, better attribution, and measurable revenue lift.

Meet our speakers

Layne Kennedy

Senior Director of Client Partnerships, Madrivo

Layne brings over 15 years of experience driving performance across email, paid media, and full-funnel acquisition strategies. She specializes in building campaigns that connect targeting, creative, and conversion into measurable growth.

Austin Helm

Business Development Executive, ZeroBounce

Austin helps brands improve email performance by focusing on data quality, validation, and deliverability. He works closely with teams to ensure email programs scale without sacrificing reputation or results.