How LumiGuard Grew Revenue from $5K to $200K in 30 Days

Key Results

The Challenge

LumiGuard, a direct‑to‑consumer brand making solar‑powered floodlights for homeowners, had already seen success with native and social advertising. But when it came to one of their key products — the LumiGuard floodlight — they struggled to get reliable, high‑volume conversions from email and other performance channels. The audience existed, demand was there, but conversion velocity and revenue were both under‑optimized.

They needed a partner who could complement their existing media mix with a channel that could deliver both consistent volume and strong return on investment in a very short time frame.

 

The Strategy

Madrivo stepped in with a performance‑driven approach built around high‑impact email marketing and conversion optimization. Email performance marketing isn’t just blasting messages — it’s executing with precision:

• Audience segmentation based on intent and behavioral signals

• Optimized email creative designed for conversion

• Timing and cadence tuned for buyer readiness

• Data‑backed adjustments in real time

The goal was simple: leverage email to drive urgent conversions and scale incremental revenue — not just awareness. Leveraging decades of channel expertise and advanced tracking, Madrivo positioned the floodlight offer directly in front of engaged, purchase‑ready consumers.

 

The Results

The performance was both immediate and dramatic:

• 22,000 direct sales in just 30 days

• Revenue jumped from $5,000 to over $200,000

• 3,900% growth in gross revenue within one month

This wasn’t incremental improvement — it was explosive, scaled performance. Email became a primary growth engine for LumiGuard, significantly boosting both conversions and market reach over a short period.

 

What This Means

LumiGuard’s results show how a mature, performance‑centric email approach — backed by real‑time optimization and smart audience targeting — can transform a product line overnight. When creative, data, and timing align, email performance marketing can outperform other channels and unlock unexpected revenue growth.

 

“Madrivo really knows how to scale an offer. Their quality, AOV, and ROI are top‑notch — far above our other partners and even our own internal teams. Their results combined with incredible customer service and deep industry knowledge are unbeatable. We’ll use Madrivo to test new channels, sell new products, and expand our offers because they truly understand our space.”

Kevin Wolf

VP of Sales, LumiGuard

Let’s Scale Your Next Offer

If you’ve got a high‑potential product or service — but need more firepower to unlock scale — let’s talk.

We’ll build the right strategy, find the right audience, and help you turn email into your most powerful growth channel.

Ready to scale? Contact us and let’s build your breakout success.