How We Helped 180,000+ Americans Get Covered and Drove $129M in Revenue

Campaign Results

The Challenge

A nationally recognized life insurance provider was just beginning to test digital acquisition. They needed a partner who could help them scale online while maintaining quality, compliance, and brand integrity.

They came to Madrivo.

At the time, email was still largely untapped in their marketing mix. Madrivo’s reputation as a performance-driven, compliance-focused media agency made them the obvious choice to lead the charge.

 

The Approach

Madrivo launched the brand’s first-ever email-based acquisition program, combining advanced demographic and psychographic targeting with deep behavioral profiling. This full-funnel strategy aligned creative, targeting, and placements across email, display, and affiliate media.

Our focus: high-quality lead gen with low acquisition costs and high customer lifetime value.

Every touchpoint was optimized for compliance, conversions, and long-term impact.

 

The Results

The initial campaign exceeded all expectations—and we didn’t stop there.

• 3,700+ qualified leads per month

• 40,000+ leads per year

• 1,700+ approved policies annually

Over time, the campaign scaled across channels and devices. Today, the program has:

• Reached over 4 million high-intent consumers

• Converted 180,000+ applicants into policyholders

• Driven more than $6 million in annual revenue

• Contributed over $129 million in lifetime policy value since launch

 

Why It Worked

Madrivo’s strategic expertise and performance-first mindset made the difference. From email creatives and segmentation to campaign optimization and compliance auditing—everything was built to scale without sacrificing quality.

“Madrivo’s quality is unmatched when it comes to customer lifetime value. Their team responds in minutes, their support is top-notch, and their email expertise consistently delivers. Working with Madrivo has been one of the best things we’ve done for our brand.”

VP of Affiliate Marketing, National Life Insurance Company

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