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Channel Playbooks  |  7 min read

Email Marketing: Performance Marketing, Done Right.

Email marketing is still the most cost-effective customer acquisition channel for most brands.
Contents

Email marketing is still the most cost-effective customer acquisition channel for most brands. It connects advertisers with targeted audiences at the right time and with the right call to action. Additionally, when combined with a pay-for performance model, the advertiser and email marketer are highly aligned in the success of the advertiser’s campaign.

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